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InfoComm 2024 (8-14 June at the Las Vegas Convention Centre) will be home to a digital signage program featuring training courses, the D=SIGN conference, workshops, networking events, and a digital signage focused show floor tour.   The spotlight on digital signage will begin with two full-day trainings: “Digital Signage Certified Expert (DSCE)” on Sun June 9 and “Digital Content & Media Expert (DCME)” on Mon June 10, presented by Jonathan Brawn, principal of Brawn Consulting. On Tues June 11, the D=SIGN conference, produced in partnership with the Digital Signage Federation, will feature six sessions, including: “D=SIGN: AI Primer for Digital Signage” with Jim Nista, creative director, Nista Digital Content; “D=SIGN: Green Signage, Easier Than You Think,” with speakers from Legrand AV, Global Display Solutions, Sony, and BrightSign; and “D=SIGN: Futureproofing Your Hardware From Day 2 to Day 2000” with panelists from Bluefin International, BrightSign, Nanolumens, Legrand AV, and AVI-SPL. Also on Tues June 11, the Market Insights Lunch: Digital Signage Forum, hosted by Florian Rotberg and Stefan Schieker from Invidis Consulting, will provide a global outlook on the digital signage industry in addition to a networking lunch. On Wed June 12 the Technology Innovation Stage (Booth C8676) will feature a panel of digital signage experts who will explore how interactive digital signage applications can maximize the user experience. They’ll also discuss what’s next for the sector, including green signage and the role of computer vision AI. Panelists include Jim Nista of Nista Digital Content, Michelle Montazeri from Legrand AV, and Jenny Hicks from Midwich Group. The InfoComm trade show floor will feature more than 100 exhibitors showcasing digital signage products. Paul Fleuranges, board member of the Digital Signage Federation, will lead two tours on Wednesday and Thursday mornings at 10 a.m. The tours will highlight display innovation, content management systems, cloud technology, cybersecurity, and more. In addition, InfoComm attendees are invited to join the digital signage meetup at AVIXA Xchange LIVE (Booth W2847) on Thurs June 13 for conversation and refreshments. And on Thursday evening, Sixteen:Nine and Experience United Social Club (XUSC) will host the sold-out Buzz & Bullseyes Digital Signage Mixer at the darts-themed Flight Club at the Venetian.

7-Eleven Japan is leveraging artificial intelligence (AI) to measure customer interaction with in-store ads. The Japanese operator and franchisor of 7-Eleven convenience stores in Japan is implementing a Sony Semiconductor Solutions Corporation (SSS) edge AI-driven solution at 500 locations to better understand the performance of in-store advertising. The SSS solution uses edge devices with on-sensor AI processing to automatically collect datapoints such as the number of shoppers who enter the detection area, whether they saw the signage, the amount of customers who stopped to view the signage, and how long they watched for. The system does not output image data capable of identifying any individual shopper to help protect customer privacy. The acquired data is then sent to a back-end system where it’s combined with content streaming information and purchasing data to conduct analysis of advertising effectiveness. The SSS solution includes compact edge devices equipped with its proprietary IMX500 vision sensor with AI-processing capabilities. The IMX500 sensor also handles AI computing, resulting in simplified device configuration that helps streamline device maintenance and reduce costs of installation.   for any product of digital signage , feel free to contact at +86 15919847835

    In the last year, event organizers have been focusing on additional ways to integrate digital signage to control crowds and increase personalization for attendees at larger venues. Now, with many industries focusing on technological trends like AI, smart system connectivity, and sustainability, event organizers have even more promising developments to look forward to. Here’s what you can expect from the digital signage industry for 2024 and beyond.   Keeping Up with Digital Signage Trends Of course, the most familiar usage of digital signage is probably to offer dynamic advertising opportunities for sponsors. Having digital signs means you can update content throughout the event to highlight different messages or promotions, adding value to sponsorships and enhancing the attendee experience with relevant offers. Today, advances in software that has the ability to mix in programmatic advertising content with the venue’s regularly scheduled content has allowed venues to recognize even more revenue from their digital signage networks. Programmatic advertising involves the use of software to sell and display ads in real time without human intervention. By incorporating these ads into the regular flow of content, such as information about events or promotions, venues can capitalize on viewer engagement more effectively. This strategy ensures that the advertising content is relevant and timely, increasing its impact and value. Today, signs can even change ad content and sequencing dynamically using AI. Soon, you might even occasionally see some fully AI-generated images and text making their way onto display screens, though widespread adoption at scale is likely still far off. Whether AI in signage will be successful will depend on how well companies review the content creation process to ensure images are acceptable and text is accurate.

LED screens made in China are traveling across the ocean, performing a wonderful "triple jump" from "Made in China" to "Chinese Service" to "Chinese Wisdom", becoming a new business card that shines in the world. MSG Sphere, a 54,000 square meter spherical venue in Las Vegas