Send Message
Shenzhen Smart Display Technology Co.,Ltd
Shenzhen Smart Display Technology Co.,Ltd
news
Home / news /

Company News About There's going to be a lot more touchscreen kiosks at Burger King – and you'll probably end up ordering more, too

There's going to be a lot more touchscreen kiosks at Burger King – and you'll probably end up ordering more, too

2024-07-01
There's going to be a lot more touchscreen kiosks at Burger King – and you'll probably end up ordering more, too

Burger King will double-down on digital order kiosks, which bosses say are better for both staff and customers – and also lead to bigger orders.

"We're starting to make some progress figuring out kiosks," Josh Kobza, the CEO of Restaurant Brands International, Burger King's owner, told investors Friday.

Digital kiosks are large touchscreens where diners can order and pay in-restaurant instead of ordering from a staff member at a counter.

Kobza said Burger King had started piloting kiosks in more company-owned restaurants with "tremendous results." The "vast majority" of orders in these restaurants were placed using kiosks, he added.

The chain had already rolled out the tech more widely in its international markets, more than half of which have been "converted" to kiosks, Kobza said.

Consumers had become more accepting of kiosks since it started installing them a few years ago, in his view: "I think the US is ready for kiosks now and we're likely to see a faster rollout of those around the world."

Kobza said the technology eliminated "stressful interaction" for both customers and staff at counters, generally led to larger orders, and let staff spend more time to preparing food.